First commercial visual by OKViz

Smart Filter Pro represents the first commercial custom visuals released by OKViz. Smart Filter Pro is designed for distribution through the Organizational Custom Visuals and will be available at no cost until December 31, 2018. Starting in 2019, Smart Filter Pro will cost less than $1.00 USD per user per month.

A short history of OKViz

Three years ago, we started developing the first OKViz custom visuals for Power BI. Throughout this journey, we made a significant investment to release eight custom visuals. Most of them are available in the AppSource marketplace. All these components are free. The economic model that sustained this investment was based on SQLBI sponsorship, which produced a return in terms of market visibility. This return is great when the first version of new components is released, but it quickly decreases in all the following stages of the component lifecycle – support, bug fixes, updates etc. Indeed, there is a limit to the sustainability of our investment in development and support, and this is not good for Power BI users.

Since day 1, we knew that we needed a sustainable economic model for the creation of useful custom visuals that could be used in production safely, because someone would provide support for them. The absence of a store where custom visuals could be purchased and not only downloaded is a serious obstacle to a business model where the cost of a custom visual should be a fraction of the cost of the Power BI license. Moreover, a custom visual should be easy to upgrade. All the free custom visuals in the marketplace are automatically updated in all the reports, but this update was not possible for other custom visuals – at least until the Organizational Custom Visuals feature was introduced in Power BI.

The Organizational Custom Visuals solved the technical issue of automatic updates. By creating a report importing a custom visual from My Organization you have the same automatic update service available for components distributed in the Marketplace. Actually, it is better than the Marketplace: as soon as the administrator publishes a new version of a custom visual, all the reports are immediately updated – when for security reasons an update to a custom visual in the Marketplace usually takes three weeks before Microsoft publishes it. This enables a vendor to fully support a component, without relying on Microsoft to distribute it.

Thanks to the Organizational Custom Visuals, we decided to start the development of our first commercial custom visual. The success of commercial custom visuals will also translate into benefits for the free custom visuals, because part of the revenues will certainly be reinvested there.

The launch of Smart Filter Pro

Smart Filter is one of the most successfully and widely adopted custom visuals by OKViz. Smart Filter Pro adds features that will improve performance, increase customization, and offer more flexibility in designing Power BI reports.

Our goal is to produce a custom visual that is both good quality and good value for money. Quality requires time and feedback, which is why Smart Filter Pro will be available in preview with all the features available at no cost until the end of 2018.

We strongly suggest registering with an email address to receive updates in real time. Smart Filter Pro is designed to be used in the Organizational Custom Visuals of Power BI Pro, in order to take advantage of the automatic updates. However, any Power BI user can download and install Smart Filter Pro – the reports using it without the Organizational Custom Visuals will need a manual update when new versions are released.

Smart Filter Pro FAQ

  • What are the additional features of Smart Filter Pro compared to Smart Filter?
    You can compare the features of Smart Filter and Smart Filter Pro in the Versions Comparison table.
  • What is the price of Smart Filter Pro?
    Smart Filter Pro will cost less than $1.00 USD per user per month, and even less for 10 or more users. There will be discounts for annual payments instead of monthly payments. There will be volume discounts.
  • Will you provide discounts for large numbers of users?
    Yes, Smart Filter Pro will be available with volume discounts.
  • What is the preview phase?
    The preview phase is an initial test period of Smart Filter Pro, where OKViz will collect feedback from users and will prepare the platform for managing the licensing. All the features of Smart Filter Pro are available at no cost during the preview phase. At the end of the preview phase, Smart Filter Pro must either be upgraded with a licensed version or uninstalled. The preview phase will finish on December 31, 2018.
  • What will happen when the preview of Smart Filter Pro expires?
    Smart Filter Pro must be updated to a fully licensed version before the preview expires. After the expiration date, the component will continue to work displaying a warning to the users for 30 days. After that term, the component will stop working if not licensed.
  • Should I publish a report in production while Smart Filter Pro is in preview?
    We suggest going into production only when we make support available. This will happen before the end of the preview phase. In order to access support, customers must complete a registration of the custom visual on the OKViz website. This is not required in the preview phase.
  • Do I need to modify the report when I start paying for Smart Filter Pro?
    We will provide a seamless update of Smart Filter Pro for every new version, including the licensed version. The seamless update requires installing Smart Filter Pro in the Organizational Custom Visuals. Installing Smart Filter Pro in Power BI Desktop directly will require a manual update of the Power BI report for every Smart Filter Pro update.
  • How do I install Smart Filter Pro in the Organizational Custom Visuals?
    In the Admin Portal of, the Organizational Custom Visuals list shows the custom visuals available in the organization. Smart Filter Pro must be added to this list by a Power BI administrator.
  • How will you support Smart Filter Pro?
    We will provide support to Smart Filter Pro customers by email. We guarantee a first reply within the next business day, and usually sooner, until the resolution of your issue. Support only pertains to bugs and issues using the Smart Filter Pro custom visual.
  • How can I ask a question that is not included here?
    You are welcome to email us at